How can leaders increase employee productivity through motivation Essay

How can leaders increase employee productivity through motivation techniques and approaches - Essay Example There is overwhelming amount of literature based on studies conducted by various researchers over the years which point to the fact that over and above the conventional motivation techniques and practices which mainly involve financial motivation such as higher pay packages, bonuses etc. contemporary leaders are increasingly focusing on developing innovative motivation techniques. This study aims to assess and examine the various factors which leaders can use to motivate their employees, the significance and relevance of motivation, and the role of leaders in motivating employees. This is achieved through an extensive literature review – comprising of theoretical perspectives, case studies and meta-analysis. The results revealed that there is a direct and positive relationship between motivation and employee performance and productivity. On the basis of this study it is recommended that organizations and leaders introduce innovative motivational strategies and practices and constantly challenge the employees to help them stay motivated. â€Å"In motivating people, youve got to engage their minds and their hearts. It is good business to have an employee feel part of the entire effort . . . ; I motivate people, I hope, by example—and perhaps by excitement, by having provocative ideas to make others feel involved.† Human resource is one of the most critical and integral part of an organization. It has been observed that a talented pool of highly motivated workers plays a key role in steering an organization towards successful accomplishment of its goals (Sims, 2002; Wiley, 2010; Daft and Marcic, 2010; Frey and Osterloh, 2002). Hence it is imperative for managers to ensure that the employees are managed effectively and adequately motivated to ensure better performance and productivity. Enhancing employee performance and productivity entails provision of adequate training and education to the workers, ensuring a positive work environment, and

death of a salesman Essay -- essays research papers

In the play, Death of a Salesman by Arthur Miller, Linda Loman’s character is viewed differently by many people. Some critics have seen Linda as a â€Å"controlling mother figure† who is actually the one to blame for this failure of both her sons and her husband. In this report I will defend this view citing specific examples from the play. Linda was undoubtedly the only one in control throughout the play. I believe that Linda tried to be a good mother and wife but she did not really know what she was doing. At the very beginning of the book we see that Willy, on his way to Boston, has come home because he was unable to concentrate on the road. And just as he was beginning to figure out why, she took his mind off the subject by suggesting that the problem was with the car’s steering and not with him. â€Å"Oh. Maybe it’s the steering again. I don’t think Angelo knows the Studebaker.†. And again: â€Å"Maybe it’s your glasses. You nev er went for your new glasses.†. By repeatedly doing this throughout the play Linda keeps Willy from facing the truth about himself. Also Linda gives Willy undeserved compliments, agreeing with him on his looks and ambition.; meanwhile, he has no true ambition. This causes Willy to build himself up into a great man. Another example of this is when Willy goes to see Howard Wagner about getting a job at home or at least close to home. While we realize how unlikely it is that Willy will get his wish, Willy does not realize this and Linda, who I believe is smart eno...

How to Get Top Ranking for Website

How to Get Top Ranking for Website with the Help of Classifieds? There are alternative ways to promote your product or advertisement of your any need. It doesnt matter whether or not you wish to sell any specific product or you want to buy something. Medium of ads are like radio, TV, paper, magazines, classified sits, etc. however out of that classified sites are the most effective medium to post your ads.Blessings of classified sites are, you can post ads anywhere, anytime and in free price, with content as much as you wish, even you can add pictures, videos too. There are some additional advantages of such classified ads you will get relatively different medium of advertising. even though these classified sites are capable to provide great outcomes to your services, still you wish to understand a way to use them to get the traffic to your services.First of all you need to find out the various classified websites available on-line, out of them make a list of reputed classified sites . you will realize lot of on-line classified websites but solely few of them are exceptionally sensible. you can understand such ebsites awesomeness by checking that these site should be with good navigation, as well as whatever you're going to find there, it should be found in less than two clicks. These sites are having classified options, so anyone will realize related search as soon as possible.These are some hints from that you'll simply verify the classified web site to post free classified ads of your product and services. Once you have got selected the classified sites to post ads you need to understand how to use classified ads for excellent results. 1. Heading of your newspaper advertisement should be nique, interesting, and important, related to your product or services ad so people will not only visit but additionally enquire for your product. 2.Whenever people visit your ad and once you get enquiries, you need to add details about them in info so whenever you have some special offers regarding to your websites you can follow them. 3. Content that you're using for describing your product, it should be distinctive, top quality and specific. 4. Even you can images and videos to explain your ad ex. in case of car selling you post totally different pictures of your car so onsumers will get plan of your ad well.These are some necessary and common tips that facilitate to push your business ad In order to form your business more successful with commercials you'll post your ads through Indiaaclick. com. Indiaaclick is one in all the favored free classifieds in India that helps to boost your business. Indiaaclick classifieds is developed on the basis of SEO techniques thus it helps to extend web site traffic as result you will get high customers for your business. How to Get Top Ranking for Website with the Help of Classifieds By classifiedlac

Nike Brand equity - 2888 Words

IntroductionNike Corporation was incorporated in 1968. In their thirty-four year history, Nike has primarily been in the business of designing, developing, and marketing athletic footwear, attire, equipment and accessories, Ð ° lot of companies go out on a limb when it comes to business decision or management strategies with Nike Corporation. Nike is Ð ° powerful company. Nike Corporation is a well managed company in Ð ° striking industry, the company has a strong brand image, and they are effectively capturing the value shaped from their savings. Modern superior ways to make products are significant in todays Apparel companies, both to be efficient and to be able to make hi-tech products. Nike is dependent upon high technology in their effort†¦show more content†¦The companies also have manufacturing contracts with manufacturers in countries that do not have as many requirements for conditions of work environment and others that increase costs. Also because of the proces s is labour concentrated, the manufacturing takes place where labour is cheap. Nike is trying to increase their international presence. On-line store is an important factor in the presence of Nike Corporation; the company believes it is vital to run on-line operation. (Peters 2005 3-6)Nike despite popular belief the very good thing about them is that the company is aware of their social responsibility, and donated million of cash and products to different charitable organizations. In addition to their contributions they have also developed Ð ° labour practices department, which pays close attention to Ð ° labour practice of third world countries in which it produces. Even though they are charitable organization they have not forgotten to be environmentally aware, with the introduction of Ð ° environmental concern showing consumers that they have a heart. Because of the Nike growth they are an advantageous position in the market. This can also be attributed to their market share l eadership, wide product selection, and stronger name recognition. (Peters 2005 3-6)Brand loyaltyBrand faithfulness is the major success of any company and Nike has managed faithfulness with the customers now for Ð ° long. There areShow MoreRelatedNike Brand Equity1038 Words   |  5 PagesCase 6 Nike Celess Valk MKTG 4082 10/29/12 To answer question one it’s important to not that Nike has created a very powerful image in the minds of consumers in America. Nike wanted consumers to see it as an innovative brand that produces top of the line performance gear that was associated with very powerful and important athletes (mostly males). Their profile users are represented as famous athletes such as Michael Jordan or Tiger Woods. The athletes reflected the brand personalities suchRead MoreCbbe Pyramid Essay752 Words   |  4 PagesCBBE Pyramid Powerful brands create meaningful images in the minds of customers (Keller, 1993). A strong brand image and reputation enhances differentiation and has a positive influence on buying behaviour (Gordon et al., 1993; McEnally and de Chernatony, 1999). A brand is a bundle of functional, economic and psychological benefits for the end-user (Ambler, 1995). Brand equity, as defined by Keller (1993), occurs when a brand is known and has some strong, favourable and unique associations in aRead MoreEssay on Nike Marketing Plan1729 Words   |  7 PagesAustin Wang Dr. Sean Jasso Section 22 May 24, 2012 Marketing Plan Stage 2 Nike: Executive Summary: - Bill Bowerman and Phillip Knight found the company as Blue Ribbon Sports in 1964 - Changed the name to Nike in 1978 - Nike Headquarter is located in Beaverton Oregon - Global marketer of footwear, apparel, equipment and accessory products - Offers footwear and products to sports such as tennis,golf, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activitiesRead MoreMarketing Management Debates1421 Words   |  6 PagesChapter 10 Brand extensions Good or Bad: Brand extensions are a good business growth strategy as it allows the company to organically grow revenue.    However, extensions must be carefully evaluated and chosen to ensure that the related affect is what is expected.    For example, the company needs to make sure that any extension to the brand supports those brand elements or attributes that customers associate with the brand.    Any product extensions that conflict, deteriorate or dilute the brand. 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This note provides a short definition of each concept and illustrations of the most widely-used measurement techniquesRead MoreComplete Project on Nike16139 Words   |  65 PagesA SUMMER TRAINING REPORT ON MARKETING STRATEGY OF NIKE AT â€Å"NIKESHOES INDUSTRIES LIMITED† SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION (BBA) TRAINING SUPERVISOR SUBMITTED BY SESSION 2005-2008 ACKNOWLEDGEMENT The present work is an effort to throw some light on Marketing Strategy of Nike at â€Å"Nike Industries Limited†. The work would not have been possible to come to the present shape without the able guidance, supervision and help