Wednesday, May 6, 2020

Customer Centric Company The Best Shopping Experience On...

Overview With a mission â€Å"to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon endeavors to offer its customers the lowest possible prices,† Amazon.com and other sellers offer millions of unique new, refurbished, and used items in categories such as books; movies; music games; digital downloads; electronics computers; home garden; toys; kids baby; grocery; apparel; shoes jewelry; health beauty; sports outdoor; and tools, auto industrial. Mission â€Å"To leverage technology and the expertise of our invaluable employees to provide our customers with the best shopping experience on the Internet.† Vision â€Å"To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices (Amazon, 2014).† Objective â€Å"Not to discount a small number of products for a limited period of time, but to offer low prices every day and apply them broadly across our entire product range.† Values Price Convenience Selection MARKETING ANAYLISIS MARKET SEGMENTATION METHODS CUSTOMER SIZE TYPE Strengths: Amazon is the world’s largest online retailer and manufactures the most successful e-reader product. Currently Amazon has more than 270 million active customer accounts and it dominates the e-reader market share at 73% thanks to its product the Amazon Kindle. Because Amazon is an onlineShow MoreRelatedBest Buy Has The Blues ( Shirts ) Case Analysis Essay890 Words   |  4 PagesBest Buy Has the Blues (Shirts) Case Analysis Problem Statement CEO Brad Anderson’s strategy for Best Buy is based on the customer-centric model and has proved to be successful. However, the company must continue to adapt their products and business approach without relying on building new stores to offset revenue of the existing stores. Anderson’s customer-centric model can also limit the stores from gaining potential, new customers in the area because of its focus on specific groups in the communityRead MoreCase Study : A Customer Centric Company Essay1700 Words   |  7 PagesA Customer-Centric Company Amazon.com Incorporated is company whose retail business is done exclusively online, formally known as electronic commerce or e-commerce. It was the book category that first caught the attention of founder Jeff Bezos, who realized that a Web store could offer more book inventory than an actual shop could offer (Cuneo, 2000). The idea was born and Amazon, a customer-centric company was created. Customer-centric is an approach that allows businesses to drive profitsRead MoreCustomer Centric Marketing : Rethinking Customer Experience957 Words   |  4 PagesCustomer Centric Marketing: Rethinking Customer Experience According to businessdictionary.com, the definition of customer centric is creating a positive consumer experience at the point of sale and post-sale. A customer-centric approach can add value to a company by enabling it to differentiate itself from competitors who do not offer the same experience. In this digital era of marketing, what does that really mean? Today, consumers have more power than ever right at their fingertips. 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